ORGANIZATIONAL CHANGES FOR THE IMPLEMENTATION OF A CUSTOMER CENTRICITY STRATEGY
IN A MACHINE-BUILDING ENTERPRISE

Koshin Vitaly Vladimirovich, Assistant, sub-department of economics, finance and management, Penza State University, economic-club@narod.ru

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The article describes an approach to organization changes implementation, which allows to coordinate changes in organization with a customer centricity strategy development process at machine-building enterprises.

organization changes, strategy, key indicators of customer satisfaction (KSI), business process optimization, reengineering